Saying “thank you” can go a long way in building customer loyalty

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There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior. Who doesn’t like to feel appreciated and valued? Think back to the last time you were at a store and the checkout clerk or sales attendant thanked you for your business or for simply stopping in to browse. It sticks, right? In today’s hyper-competitive marketplace, it’s important to make connections with your customers that build customer loyalty. When you build this relationship successfully, you give your best customers a reason to come back.

Here are some examples of ways to show gratitude to customers that will ultimately help you build on existing relationships and bring customers back to your business:

  1. Keep a registry of customers. Mail them a personal follow-up note thanking them for visiting.
  2. Follow back. When your customers follow you on social media platforms, follow them back and send a personal note of gratitude or welcome.
  3. Host an after-hours thank you event at your business for your best customers. The event could be a private sale, trunk show or workshop related to your business.
  4. Free Schwag. Say thank you by giving your customers freebies with your branding. Make the Schwag relevant to your business. If you’re selling books, give a free tote bag, if you’re in the home improvement business, give a retractable tape measure….you get the picture.
  5. Last but not least, say thank you with a coupon. You can send the coupon with a note of thanks via e-mail or you hand write a note and mail it for a more personal touch. Whichever you send, make it easy for your customer to redeem the coupon by having the offer be valid for at least 30 days.

If you would like to learn how Sun-Times Custom Studios can help you craft the perfect messages to build your customer loyalty, please contact at

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