Audience Targeted Advertising

Audience-targeted ads use demographic and behavioral data to find you potential customers.

We look at your current customer and try to match your ads to users that are similar. The data is based on the user’s’ past online behavior. This information is tracked with mechanisms like cookies that follow a user around the internet.

Audience Targeted ads run on a variety of brand-safe sites, so you know your ad is next to high quality content. Your ad will display to specific users based on information that tells us they are a strong customer for your business. By targeting a specific group of potential customers that we know are similar to your current customers, we are able to increase the likelihood that your impressions are making an impact.

Best for:

• Campaigns designed for a specific audience segment
•Direct response campaigns
• Targeted offers

Recommendation: target by city, DMA or zip code.

Need help building your ads? We’ll work with you to design your digital display creative.

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