Geo-targeting is an advertising solution that allows you to market to your audience based on their location.
Much like geo-targeting for desktop, ads are displayed based on the user’s location. However, with mobile and tablet display, the geo-targeted ads are within an app or mobile website rather than on a traditional website. While Geo-Fencing is similar to Geo-Targeting, the key difference between Geo-Targeting and Geo-Fencing is use case. Geo-Fencing is optimal when targeting around a very specific location (i.e. a mall or store location) or event (i.e. festival, sporting event) and delivering messaging that relates directly to the event or location’s customers (such as a special offer for ticket holders). Geo-Targeting is best for longer-term messaging that is dependent on location, such as advertising for a local business or brand, or a enticing customers with a seasonal offer in a particular location. If you have multiple locations, Geo-Targeting also allows you to test a campaign for a specific location or to cater your messaging based on location, as customers who visit one store may have a different mindset from customers who visit another.
• Call-to-action messaging
• Local businesses or branches, especially to test an offer at one location before extending to additional stores.
Recommendation: build your creative and offer specifically for this campaign. The more personal your ads are, the stronger your call to action will be.
Need help building your ads? We’ll work with you to design your digital display creative.
Of important note, mobile advertising should always link to a mobile-optimized site or landing page. This allows users to have a seamless experience with your brand. It also ensures that when the users clicks through, they can take advantage of your call to action or find the information they are looking for. If you need help building a mobile-optimized site or landing page, we can help.