Topic Targeted Advertising

With Topic Display targeting, your ads will be placed along-side content that is relevant to your message and business.

This method works well if you are looking to align your ads with a specific topic of interest. It’s also successful if you find your best customers are visiting sites focused on a topic related to your business. This method of advertising helps you deliver your message when a potential customer is seeking out information and that information is relevant to you and the message you are trying to deliver. When a user is looking for the answer to a problem you can solve, your message shows up.

Best for:

• Brand alignment
• Awareness, specifically geared toward aligning with relevant content

Recommendation: target by city, DMA or zip code and select 1-2 broad topics for greater optimization.

Need help building your ads? We’ll work with you to design your digital display creative.

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