Web Display Advertising
Digital Display advertising is how you place your ads on websites. These placements can be limited to a single website in a single size or combined with multiple ad sizes and placed across multiple sites. These placements follow generally accepted guidelines from an organization called IAB, which sets standards for ad size. Your ad can be targeted to a single website like ours. Or, it can run on a set of similar or grouped websites that might have a similar theme that is relevant to your business or desired customer. Another way to think about targeting is to focus on the demographics and actions of a group of people (like your best customers) and target your ads only to those that fit within the demographic or action/mindset of that group.
In addition to targeted placement, digital display advertising provides rich reporting and tracking. This will allow you to understand the messages that are resonating most as well as the consumer types most likely to become your best customers.
These campaigns deliver a predetermined number of impressions through a single creative or a set of creative. Throughout your campaign your message, look and feel can be tweaked and improved to get you the best results.
Another aspect of a web display campaign is deciding the types of devices on which you want your ads to display. Desktop web experiences can be vastly different from a tablet or mobile phone experience. Because of these differences it is important to consider the attributes of each of these categories.
Mobile display and tablet display advertising allow you to reach customers both at home and while on the go. These devices are highly interactive and engaging and offer an effective way to reach a more affluent customer who is using a smart mobile device. Mobile and Tablet display ads appear on traditional websites visited on a mobile browser, similar to desktop display. Additionally, ads will appear in apps, either at the top or bottom of the screen or as an interstitial unit.
Of important note, mobile advertising should always link to a mobile-optimized site or landing page. This allows users to have a seamless experience with your brand. It also ensures that when the users clicks through, they can take advantage of your call to action or find the information they are looking for. If you need help building a mobile-optimized site or landing page, we can help.
As with any marketing campaign, the better we can understand your goals and expectations, the better we can deliver a successful campaign.
Click here to learn more about Reader web display advertising opportunities.
Click here to learn more about Sun-Times web display advertising opportunities.