Custom Marketing Consultation

Through our marketing consultation process, our first objective is to gain a deep understanding of your current marketing objectives.

Once we have an idea of where you stand, we put our passion for solving marketing problems big and small to work. Our goal is to identify gaps and pain-points in your current plan. With that in mind, we can then develop a program to address areas of opportunity and growth, tailored to your business’ needs.

We gather our experts across strategy, design, communications and analytics to help understand your business goals. From there, we leverage our assets across digital and traditional media outlets as well as marketing solutions to best position your plan for results. Our process can be as collaborative or turnkey as you want it to be, but we find we get the best results when you play a role. You bring your business expertise, and we bring our experience in cross-channel marketing and advertising. Together, we get it done.

Our process:

• Identify key demographic segments we own, and align business strategies with our strengths in the marketplace
• Assess client challenges and develop successful solutions through competitive analysis and audience research
• Ideate across disciplines, engaging company-wide expertise to provide holistic programs for our clients
• Execute innovative content, event and sponsorship programs that establish our customers as thought leaders in their industries, leading to long-term relationships with the Sun-Times

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